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Forrest Friedman

Senior Vice President of Strategic Growth

Forrest Friedman, our SVP of Strategic Growth, has over 30 years of experience in the parking industry. Beginning his career as a valet and working through the levels to attain his current role provides a solid knowledge base. Throughout his career, Forrest has focused on operations, enhancing revenue, customer satisfaction, and client relationships. He has overseen services for Class A office buildings, mixed-use properties, healthcare institutions, stadiums, and casinos.

Forrest’s extensive background gives him a unique perspective on the parking adjacent components being reviewed each day. He views his role through the lens of technology utilization, revenue enhancement concepts, expense reduction, customer service, and risk avoidance.

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