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Author image Paola Baez-Perez

Posted by Paola Baez-Perez
April 6, 2026

Scaling Flexibility Through Collaboration: How Colonial Parking and Joyce Parking Are Expanding Urban Access |

Daily routines now blend professional, personal, and community commitments in ways far less predictable than the traditional nine-to-five model.

At the same time, mobility remains a challenge. The 2025 Urban Mobility Report estimates that the average U.S. commuter lost approximately 63 hours to congestion in 2024, underscoring how much time and energy are still consumed simply in getting to where we need to be.

Against that backdrop, access matters more than ever—not just access to roads and transit, but access to destinations once people reach their neighborhoods, business districts, and campuses.

That reality is what led Colonial Parking to launch ColonialFlex™. ColonialFlex™ members can save 15% on SpotHero preloaded parking credits, whether traveling to work, an event, or around the DMV. Announced today, Joyce Parking is joining that platform as a participating provider, expanding where the program can be used and delivering meaningful credits to drivers across both companies’ facilities.

“This partnership allows us to meet drivers where they are—not just with more locations, but with a model that makes parking easier to use and more affordable,” said Colleen M. Niese, SPHR, CPP, CEO, Colonial Parking. “ColonialFlex™ supports how people actually move through the city, and this partnership helps us scale in a way that truly benefits our parkers.”

 

A Network That Reflects How People Actually Move

Traditional monthly parking continues to play an essential role in supporting consistent commuting patterns and long-term access to key destinations. That stability remains critical for many drivers and organizations across the DMV.

What has expanded is the range of places people may need to go during a typical week. With work, meetings, appointments, and community activities often spread across multiple locations, ColonialFlex™ offers an additional layer of support—while existing parking programs continue to serve as the backbone of daily commuting.

Through this partnership, ColonialFlex™ users can now park at participating Colonial Parking and Joyce Parking locations, giving them access to a broader network spanning thousands of parking spaces.

That shift matters. In practical terms, it reduces friction and gives people more control over how they navigate their routines.

“Cities function best when their infrastructure works together,” explained Joyce Parking Director William Torres. “By aligning our operations with Colonial through ColonialFlex™, we’re creating a more connected parking experience that supports how people actually move across the region, not just into single destinations.”

 

More Access; Lower Cost

This collaboration is not only about expanding where people can park and reducing the cost to do so. ColonialFlex™ members receive 15% off when they preload their account to use across participating facilities. More locations and lower cost work together to make flexible parking usable at scale, not just appealing in theory.

  • For commuters, it means fewer trade-offs between convenience and affordability.
  • For asset owners, it supports healthier utilization as demand shifts by day and time.
  • For employers, it offers a practical commuting benefit that aligns with hybrid work policies.

For the DMV, ColonialFlex™ enables all users to park smarter and get on with their day.

“This is about aligning access with how buildings and districts are actually utilized today,” Niese added. “Flexible parking supports drivers, but it also helps property partners operate more efficiently and serve a wider range of users throughout the week. I’m grateful that William immediately saw the vision and the mutual value we can bring to the drivers of this community.”

 

Learn more about ColonialFlex™ and sign up here.

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