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Industries Served

It seems simple—car in, car out—but the different environments in which the parking experience occurs makes for a much more complicated operation. Colonial® recognizes the unique demands of the various industries we serve, which is why every parking solution is unique.

Hospitals present the most difficult environment for parking operations and success. Our customers are made up of patients, their families and visitors and caregivers—all important and many under time or emotional stress. As such, the parking experience must be efficient, friendly and accessible. The keys to Colonial’s approach to Hospital and Healthcare parking include:
  • Employees who genuinely care about the people in the cars, not just the cars.
  • Systems that are easy to understand, which allow customers to come and go with ease.
  • Managers who view themselves as part of the overall delivery of care.
  • Technologies that allow Colonial to monitor usage and report accurately to the institution.
Examples of Colonial’s experience in Hospitals and Healthcare include:
  • The National Institutes of Health (Bethesda Campus)
  • Children’s National Medical Center
  • Holy Cross Hospital
  • Suburban Hospital

To achieve successful parking operations in the hospitality industry, the quality of service offered by the parking provider must compliment the level of service offered by the hotel. Colonial has been successful in meeting this challenge by providing rigorous service training for its employees, as well as the following services:
  • Augmenting Colonial’s employee training with any available training the hotel offers its associates.
  • Integrating parking access technology with the hotel’s access system.
  • Actively participating in the hotel’s planning and forecasting processes.
  • Providing open, timely and transparent reporting.
Examples of Colonial’s experience in Hotels include:
  • The Willard Hotel
  • The Hay Adams Hotel

The parking experience is often the first and last impression a tenant or guest has of an office building, which is why Colonial is committed to strengthening that impression through its parking operations. In addition, as an important part of the building owners’ financial model, the revenue stream must be protected and enhanced. Colonial believes managing these two demands – service and accountability – are the key to its success in providing parking services for office properties. Colonial’s approach to Office Building parking includes:
  • Managers who work closely with owners and Property Managers on common goals.
  • Comprehensive revenue integrity and maximization services.
  • Aggressive application of technology and automation to ease access and minimize labor expenses.
  • Constant attention to the marketplace and marketing.
Examples of Colonial’s experience with Office Buildings include:
  • 2200 Pennsylvania Ave, NW
  • The Corporate Office Center Tysons II
  • The Bowen Building

With the combination of office, residential, retail and hotel development, mixed-use projects often place the greatest demand on their parking assets. Competing uses and priorities often create competing demands on the parking operation, which can stress access and capacity, creating challenges in the movement of cars and people. Colonial’s success in operating parking for mixed-use developments is attributable, not only to our knowledge of the individual elements of each of the component parts, but also to our willingness to dedicate senior management talent to these complex projects. The keys to Colonial’s approach to Mixed-Use Developments include:
  • Early involvement with the planning process for the parking operation.
  • Installation of tested automated access systems to speed access to and from the parking operation.
  • Application of the use of shared parking concepts.
  • Technology that allows access to critical utilization information.
Examples of Colonial’s experience with Mixed-Use Developments include:
  • Chevy Chase Center
  • Gallery Place
  • Union Station

Like the parking experience at our hotel properties, parking in retail environments must create a service experience that parallels the shopping experience at the mall or center. Ease of access and understandable validation systems are key elements to building this experience, which include:
  • Close communication and coordination with Retail Property Management.
  • A solid working relationship with the retailers at the project.
  • Careful selection and maintenance of access control systems.
  • Modern, including on-line, validation systems.
Examples of Colonial’s experience with Retail Projects include:
  • Georgetown Park
  • Pentagon Row
  • Bethesda Row
  • The Collection at Chevy Chase
  • Pike and Rose

Since most sports venues can only accommodate a fraction of the parking demand of its fans, successful parking management for these venues typically involves two sets of related tasks: 1) management of the venue parking itself, which calls for flexible staffing under rapidly changing circumstances, and 2) coordination of additional off-venue capacity and related shuttle and traffic directions. Colonial’s work in event parking is based on:
  • Creating a large workforce of flexible employees who can adapt to changing needs and tasks.
  • Deploying cutting edge technologies that provide tight revenue control systems and real time information.
  • Leveraging relationships to build a network of off-venue capacity to fulfill fan demand.
Examples of Colonial’s experience with Sports and Events Venues include:
  • Nationals Park
  • Gallery Place (serving Verizon Center)

Since the tragic events of 9/11 and the growing emphasis on security in and around government installations, the challenge of effectively managing parking in these environments has increased dramatically.  Colonial has developed a considerable practice in these situations based upon its ability to provide senior level leaders and managers who understand the security needs of these projects, and to develop parking operating plans that work within these plans.
  • Encouraging senior managers to be actively engaged in the long-term planning process with their public and private sector counterparts.
  • Embracing opportunities to improve and enhance proven operational strategies.
  • Applying state-of-the-art technologies in access control and monitoring.
Examples of Colonial’s experience with Government Installations include:
  • The National Institutes of Health
  • United States Patent and Trademark Headquarters
  • Office of Naval Intelligence Headquarters